Why do people buy?

Meeting 962

February 25, 2026

Stop settling for “maybe” and start hearing “yes.”


Whether you are pitching a product or just your next big idea, sales is a skill we use every day. We are thrilled to welcome Fred Zhang—a Fortune 500 Global Sales Executive and NUS MBA—to share the psychological blueprint behind every successful deal.

Keynote: Why Do People Buy?
The Secret of Sales

In this session, Fred draws on 8 years of international experience in Singapore and Shanghai to debunk the myths of selling.

What will you learn:
*The Trust Factor: Why relationships outperform transactions every time.
*Value Over Price: How to sell the “why” instead of the “how much.”
*The Power of Persistence: Mastering the art of trying, asking, and closing.


Wednesday
18:50 – 21:15

Please arrive 10 minutes before the meeting start and put your phone in silent mode.

Online Teams Meeting
ID: 428389900126
Passcode: WRrzJ8